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April 27, 2007
America Likes Small Business
Americans like business, especially small business:
Pew [Research Center] has polled Americans nineteen times on this topic over two decades. In that period, the late 2005 sample was the only time where Americans had even come close to holding a negative view of business. Business has averaged a favorability rating of 61 percent in Pew’s polling. In the latest asking, 57 percent of respondents, including majorities of Republicans and Democrats, characterized their overall opinion of business corporations as "very" or "mostly" favorable—only one point lower than when Pew first asked in 1985. In short, business quickly bounced back.
Small business fares even better with the public. According to Harris Interactive’s March 2007 survey, small business was the mostly favorably-viewed institution in the country. It beat out every other institution named including the military, universities, and religion. Why do Americans hold such favorable opinions of business, especially when compared to politicians? The answer is simple. By overwhelming majorities (72 percent in Pew’s latest asking) Americans say that the strength of this country is mostly based on the success of American business. This is a vote of confidence most politicians and political parties could only dream of. . . .
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