« Quote of the Day for Thursday, May 18, 2006 | Main | On Living Authentically: One of the Best Comments I've Ever Received »
May 18, 2006
Univision Taking on the English Language Competition for Ratings
It's upfront season, in which various networks unveil their new shows for the upcoming television season. Univision is making the case for being considered an equal to the large mainstream networks:
Claiming to be out-rating one of the Big Four networks among the 18-34 demographic every other night, Hispanic network Univision has today unveiled its own 2006/07 mini-upfront.
Univision, since December included in Nielsen's National Television Index (NTI), "is now competing in a new arena in which our ratings successes can be seen in the same playing field as that of the English-language networks," said Alina Falcon, executive VP and operating manager, Univision Television Network. . . .
Given their recent performance, and the underlying trend of their core demographic, such talk is not idle boastfulness, by any means.
Trackback Pings
TrackBack URL for this entry:
http://www.heritagetidbits.com/cgi-bin/mt/mtb.cgi/1574
Comments
Post a comment
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)