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November 30, 2005
The Halo Effect of China’s Airports
Amit Varma at the Indian Economy Blog notes that India is planning a $10 billion investment in new and revamped airport infrastructure in the next four years. He likes the idea:
Why so? Well, because of the halo effect. Airports are the entry point of many people into a city, and even the country, and inform their first impressions of it. Give them a neat, ultra-modern, comfortable airport, and you’ve already brought them closer to doing business here, or investing here, or even just spending time (and thereby money) here. If you want India Shining, you’ve got to get the airports shining first. Right now, we have neither.
I think Amit is absolutely right. I see the halo effect in play in China with its airport infrastructure. It seems as though every airport of size in China is a brand new facility. When you land in an airport like that in Guangzhou or Jinan, both opened within the last year, you immediately have a favorable first impression.
 Guangzhou Baiyun International Airport |
If first impressions are everything, then the halo effect for China’s airports is in play. It’s "China shining."
 Jinan International Airport |
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