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August 26, 2005
Youthful Hispanic Demographic Portends Further Outperformance of Hispanic Media
This summer’s ratings for the major broadcast networks have been dismal, with one notable exception. Among adults 18-49, Univision’s viewership was up 23% over last summer. The major broadcast networks as a whole were down 10% in this key age segment.
The relative youthfulness of the Hispanic population, which we noted previously, virtually guarantees significant outperformance for Hispanic-oriented media in the 18-49 demographic for the foreseeable future.
You can read more from the Los Angeles Times here.
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