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June 29, 2005
Hispanic Television Stations Consistently Beating the Industry
According to media advisory firm BIA Financial Network, local television stations affiliated with Hispanic networks have consistently outperformed the industry over the last five years.
Their local audience share and advertising revenues are outpacing the growth of the entire local television market by 2 to 4 percent.
The graph below, courtesy of BIA Financial, reveals that local Hispanic stations have outperformed the overall industry—sometimes by very wide margins—for five years running.
You can read more by going to BIA's archived press releases and following the appropriate link.
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