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June 30, 2005
Double Digit Increases for Hispanic Ad Expenditures in 2005
TNS Media Intelligence estimates that ad spending in Hispanic TV, consumer magazines, and newspapers will grow by 10.5% this year. Among all media categories, only cable network ad revenue will grow faster (11.6%), according to TNS. Hispanic ad spending this year will even outpace Internet advertising (up 7.6%).
For reference, overall advertising expenditures are expected to rise 3.4%.
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