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May 16, 2005
Splintering in U.S. Asian-American Television Follows the Hispanic Trend
We’ve discussed the balkanization of television media for the U.S. Hispanic demographic, a trend one expects for a population of 40 million.
Sunday’s Washington Post had an article on the same trend already beginning in the U.S. Asian-American demographic, an attractive one, yet a population of only 12 million nonetheless.
Around a half-dozen English-language, 24-hour networks targeting Asians have either launched or announced plans to launch in the last year. Comcast, for example, offers AZN Television.
Given the obstacles inherent in such an operation (different languages, just to mention one), it says something about the lengths to which Comcast, for example, is willing to go to differentiate itself from its satellite competitors.
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