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April 21, 2005
"Publix Sabor" Makes Its Debut
Today in Kissimmee, Florida, Publix Super Markets is debuting "Publix Sabor," a new store format oriented to the Hispanic demographic. (We had reported this development to you last month.) The store will feature a greatly expanded selection of food products important to Latino families which are not commonly found in many mainstream department stores.
This remodel is not a retrofit of an aging small store. This 40,000 foot location is only about six years old. The company is remodeling another store in Hialeah into the "Publix Sabor" format, and you can bet that many more will ultimately be opened across the Publix footprint.
Publix, if they're smart (and they are), will market these stores beyond the targeted Hispanic demographic. Such an effort, I predict, will be successful, given America’s always expanding tastes for different foods.
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